About
Senior Product Manager with 8 years of experience building and scaling B2B, B2B2C, and enterprise digital products across EdTech, Health Insurance, Relocation, and E-commerce, serving global clients. Led 0→1 launches and product revamps, growing adoption to 36k+ average MAUs and achieving a 92% customer recommendation rate. Experienced in end-to-end product lifecycle management, Agile delivery, and cross-functional leadership, translating customer insights and data into product decisions that drive measurable outcomes, with a meticulous approach to execution and quality.
Work Experience
EnglishHelper
Owned product strategy and launch of a 0→1 AI-powered English learning LMS and revamp of a legacy product, scaling adoption to 300K+ users per product across 36,000+ schools and institutions
Defined and shipped the product roadmap across onboarding (Freemium upgrade, Guided Tour), engagement (Streaks, Leaderboard, Daily Boost challenge), and learning (Resume Learning, Dictionary, Translation, multi-content exploration) over 20+ Agile release cycles annually, with Daily Streaks driving a 33% increase in average session time to 11.2 minutes in 2 months
Integrated LLM-powered speaking evaluation and a Conversation agent with a Feedback Credits model to balance user experience and cost efficiency, and leveraged AI tools (Lovable, Antigravity) to generate designs and build feature prototypes, accelerating design iteration and feature validation
Conducted customer interviews, surveys, and competitor benchmarking, tracked metrics such as course completion rate, renewal rate, and feature adoption, and monitored support ticket trends to drive data-informed feature prioritisation and roadmap sequencing
Worked with cross-functional teams to mitigate delivery risk, and established structured QA and review loops to drive continuous improvements, achieving 96% on-time delivery of the product and content releases
Collaborated with Operations and Support teams on change management initiatives and phased roll-outs, maintaining 99% SLA and achieving 87% CSAT
Led the creation of application designs, product explainers, testimonials, promotional materials, and social media creatives with the Design team, supporting user acquisition and growth, reaching a high of 95K+ MAUs
Managed 7 strategic key accounts and partnered with 12+ entities, leading application integrations, streamlining onboarding for the accounts and delivering customised solutions, contributing to account renewals
LTIMindtree
Aligned stakeholders on the product vision of a home inspection tool and led a 12-member Agile team to develop the MVP for an initial user base of 1.5M+, aimed at increasing revenue by 6%
Worked on user/data flows, product backlog, wireframes, feature feasibility assessment & prioritization, and MySQL DB design
Formulated KPIs (e.g., incomplete and failed order bookings) to assess and improve business performance
Enhanced complex enterprise relocation platform, while ensuring regulatory compliance in financial calculations, delivering 97% defect-free enhancements on time
Lal10
Interviewed 30 artisans and conducted secondary competitor and user research to define the positioning of a B2B marketplace product
Performed benchmarking to identify the optimal price point, & devised a marketing strategy featuring 8 promotional activities
Raam Group
Enhanced the existing marketing plan by designing online & offline promotional campaigns to boost service visibility for Honda
Benvira
Devised the GTM strategy for an IoT product in the cement industry, utilizing 4 distinct channels to maximize market reach
Infosys Limited
Delivered 8+ defect-free APIs for a Health Insurance Digital Transformation project; trained 100+ peers on a test management tool
Implemented in-sprint process automation, reducing effort by 10% and improving overall efficiency
Received ‘Amazing Women of IVS’ and Insta awards for proactively raising defects and appreciation from client/scrum team
Education
Indian Institute of Management Nagpur
CGPA: 3.10/4.33
Specialization in Marketing
Silicon Institute of Technology, Bhubaneswar
CGPA: 8.81/10.0
Skills
Check out my latest work
I've worked on a variety of projects, from simple websites to complex web applications. Here are a few of my favorites.
Spearheaded the 0-to-1 AI-assisted development of a full-stack hyperlocal B2B and B2C e-commerce marketplace, defining product requirements and prioritizing the roadmap for customer-facing purchasing journeys, a vendor portal, and internal admin tools
Used AI tools (Cursor, Antigravity) to rapidly prototype complex workflows and integrate 3rd-party apps for SMS and marketing
Designed backend features such as bulk product upload, segmentation, notifications, analytics and alerts, reducing manual overhead
Get in Touch
Want to chat? Reach out on LinkedIn, call me, or send an email and I'll respond whenever I can.
Email: reshamdilawari@yahoo.in
Phone: +91-7205623982